Business Opportunities
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Moorabool Export Network - Final Workshop for 2007 - Monday 29th October
Intellectual Property & Marketing
In bygone days, many businesses would have rate their tangible assets as a major part of their business: in today's business world, intangible assets have gained prominence - the value placed on assets without physical or monetary form e.g. licences, trademarks, mastheads, patents, goodwill as well as the value placed on skills within the business like expertise in computers and information technology ...
Intellectual property provides statutory rights to subject matter including copyright patents, designs, and trademarks, and common law or equitable rights relating to confidential information and trademarks.
Marketing is a crucial strategy involving communications - these days, the web and having your business coming up first on a Google search, electronic communications using email facilities, brochures and advertisements strategically targeting a given market.
From the survey in May, members of the Moorabool Export Network listed these issues as a high priority, and we have managed to obtain Tony Irish from SED Consulting in Ballarat, and Peter Gretton, a Patents Attorney.
- Intellectual Property
- Communications (Brochures, Electronic, Web)
- Risk Management
- Quality Assurance
- Marketing
The easiest way to register is by phone.
Date: Monday 29 October 2007
Time: 6:30 for 7:00 pm dinner
Venue: St Anne’s Winery,
Myrniong |
RSVP: ASAP
Cost: $20 per head |
Contact: Peter Crotty on (03) 5367 2775
or Joce Williams on 0438 900 182 |
» learn more about the Moorabool Export Network
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Tuesday 13th November - Workshop - Marketing for Small Business
Venu: Ecolinc, 17-23 Labilliere Street, Bacchus Marsh Time: 6.00 – 8.00pm Cost: $19
This workshop sponsored by Moorabool Shire Council and the State Government’s Office of Small Business is designed to assist small and medium sized enterprises within the Shire of Moorabool to access information, improve their business skills and enhance business growth.
For further information and to register please contact Simon Jackson, Economic Development Officer, Moorabool Shire Council on phone 53667100, fax 53681757 or email sjackson@moorabool.vic.gov.au
» read more
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